Taking Your Nanny Support Group to the Next Level - Part 5

by Kellie Geres, Regarding Nannies Development Team
President, ADCAN ~ Association of DC Area Nannies

Two questions I hear often from nanny group leaders are … One, should we charge membership dues and Two, should nanny agencies be permitted to be supporting members?

Charging membership dues will provide you with an income to help cover some of your costs – printing, postage, special events. However, they do not cover all your costs, depending on the size and scope of your group. Ranges of amounts charged by groups across the country are $15-$35 annually. You will need a checking account for your group and you can accept checks, cash and PayPal.

So what does membership include?

• Newsletter

• Membership directory

• Access to members only events/services

• Member discounts

• Voting on membership issues

• Area benefits – discounts at area stores

Dues can be determined January – December and pro-rated for new members, but I recommend starting in the month they join and ending one year later.

You also need to determine levels of membership for nannies. I will use ADCAN as example here.

Active (Yearly Dues $35)

Requirements:

1. Currently employed as a professional nanny.

2. Currently employed as an au pair, in-home child care provider and/or mother's helper.

Associate (Yearly Dues of $35)

Requirements:

1. Professional nanny not currently employed as such, or who may be living outside the DC Metro area.

Agency * (Yearly Dues based upon ads submitted to Newsletter. Available at levels of $75 and $125)

Requirements:

1. Any agency or industry related businesses that are involved with nannies in the DC metro area.

Spousal *(Yearly Dues of $15)

Requirements:

1. Any spouse of any current member.

Temporary * (Dues of $15)

Requirements:

1. A nanny/child care provider in the DC area for four (4) months or less.

Newsletter Only * (Yearly Dues of $15)

Requirements:

1. Any person wishing to receive only the bi-monthly newsletter.

Business Memberships / Sponsorships

Reaching out to the agencies in your area and the industry services will help you reach a broader audience of nannies and interest in your group.

By offering businesses an opportunity to support your organization you are generating additional funds for operating your group, and in return you can offer the following to businesses:

• Advertising in newsletter

• Listing on your website and/or blog

• Participation in area events – for example, ADCAN will be taking part in a local child care vendor fair, and we will offer to display our business members’ material on our table, as part of their membership with us.

• Display of their material at meetings on a resource table

ADCAN also offers to agencies that if they pay for their nannies to be members of the organization, we reduce the annual fee for the nanny membership.

Businesses are non-voting memberships, are invited to our meetings and ADCAN offers additional sponsorship opportunities such as NNRW brunch and Holiday Party.

One final consideration, offer advertising to area businesses that caters to children and families.



The final installation in this series will focus on promotional items, ways to cut costs and a listing of resources to keep you going as you take your group to the next level.