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Monday, June 14, 2010

Taking Your Nanny Support Group to the Next Level - Part 4

by Kellie Geres, Regarding Nannies Development Team
President, ADCAN ~ Association of DC Area Nannies.


Your group cannot survive on membership fees alone, and if you don’t charge membership fees you’ll be paying out your own pocket.

At some point you will want to consider a fundraiser. These can be large or small, one-time or ongoing. Discuss with your members what they are interested in participating in, what they are willing to spend, how often they want to be solicited for funds and if they have any special interests in certain products that you could sell.

There are pluses and minuses to all fundraisers. Be in tune with your membership as to their commitment level. Make sure to have one person who will oversee the event and be prepared for limited involvement from members.

Fundraising Options
One-Time / Periodic
Bake Sale
Garage Sale
Pampered Chef, Usborne Books or other direct sales

Ongoing – all of the options listed below are free to sign up and simple to implement. These are just a few of the nanny group friendly sites that have affiliate programs. Affiliate Program – one of my favorite and most convenient. Sign up for their affiliate/associate program and funds are directly deposited into your account. ADCAN had special business cards made up via VistaPrint reminding members to utilize Amazon when shopping. This offer can be shared with general public and on your website. Portion of purchase proceeds go directly back to your group. – another favorite. Simply place the link on your site and members and visitors can buy new or renew magazine subscriptions and portion of proceeds go directly back to your group.
Commission – for this site, you sign up for an account, and then sign up for vendor opportunities that you want to participate in. Examples are VistaPrint, and Crayola. These companies then provide you with your own personalized link and when orders are made through your site/link, you get a portion of the purchase price. offers you the opportunity to market your group on merchandise and earn money when sales are made from that site. From t-shirts to bumper stickers, buttons and mugs the possibilities are endless.
I See Me offer personalized books and children’s products and gives nanny groups an opportunity to earn funds with their affiliate program.

The ongoing options above allow for easy accessibility, no organizing or overhead and ongoing promotion of your fundraiser.

Many of these programs require an EIN number and a website to participate and a checking account for funds to be deposited into.

Next up in part 5 – Membership Dues and Business Sponsorships.


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