Search This Blog

Thursday, June 3, 2010

Taking Your Nanny Support Group to the Next Level

This is the first in a six part series dedicated to Nanny Groups and leadership.

by Kellie Geres, Regarding Nannies Development Team
President, ADCAN ~ Association of DC Area Nannies

As Nanny Support Group leaders, you struggle with the day to day challenges of making your group succeed in today’s industry. Whether you have an online group or meet in person, you want to reach as many nannies as possible in your area. What do you offer, what resources are available, how can you increase membership, operating funds, participation? I’ve worked with nanny groups for most of my 21 years as a nanny, and am the current president of ADCAN – Association of DC Area Nannies. ADCAN is the longest running nanny support group in the country and many of the examples I’ll use in this series, I use directly with ADCAN.

First, what type of group best fits you and your area?
If you already have a group or looking to start one, you need to determine what type of group best fits you and your area best.
• Online groups such as yahoo or Ning are great for keeping in touch, sharing ideas and events, and coordinating outings.
• In Person groups meet on a regular basis either as a playgroup, monthly meeting, and discussion groups.
• Social groups meet for dinner, activities, movies, playgroups
• Educational groups provide speakers, workshops and discussion on matters of personal and professional development.
• Or combine a bit of all types into your area group.

Now, how do you target the nannies in your area?
• The internet is your best friend. There are so many low cost / no cost resources out there you can take advantage of.
• Word of mouth – tell everyone you know about your group and to pass that information along to any nannies they know.
• Create a postcard, flier, brochure and /or business card with your group information. For these types of products, I LOVE VistaPrint. Most products are FREE; you just pay shipping and handling. More on VistaPrint will be in parts 3, 4 and 6.
• Buy a domain name of your group name. For this, I recommend
• Create a website. There are free website services out there, low cost services and one that I have noticed many nanny groups doing, which are FREE is blogs. Blogger and WordPress are the two most popular. It can be as simple as who, what, where, when, and why, or include links, resources, calendar of events, members only, marketplace, etc. We’ll get into these items in more detail in part two of this series. I’ll go more in-depth on websites in part 2.
• Contact Nanny Agencies in your area and let them know about your group. Invite them to a meeting, include them in mailings, and ask them to share your information with their nannies. Get them involved! Invite them to sponsor a nanny night out, put out information at your meetings, and ask them to write an article for your newsletter (if you have one). Build relationships with the agencies so you stay on their radar and they continue to share your info with the nannies they place.
• Get noticed! Don’t have a logo? Create one. There are logo services out there or you can utilize online photo shops or clip art to create a look for your group. Even better if you know someone who can create a logo for you, take advantage of networking. Your logo should draw people to you, stand out, and when people see it, they associate it with your group. Once you have your logo, put it on your business card, postcard, flier, website/blog, etc. Go a step further and create some merchandise – journal, t-shirt, tote bag, etc., that you can wear or carry with you and get you noticed.
• Social Networking! Get your group out there on Facebook. Post events, industry news, area happenings, etc., and draw people to you. Again, tell all your friends, and have them tell their friends, and so on and so on. Before you know, you’ll have a loyal following that will help in getting your information to your community. More on social networking will be covered in part 3.

Other ways you can reach out to your nanny community:
• Post messages on local parent message boards and Nanny Group listings and Craigslist.
• Try Connect with other nannies and area events and get your name out there as a contact for other nannies.
• If there are agencies in your area doing trainings, ask to come to the event and introduce your group. Bring information to pass share with others.
• Always have business cards, postcards or membership material handy to give out to nannies or parents you meet. You never know when you’ll run into potential members.
• Host an event in your area. It can be a play date at the park, brunch, cookie exchange during the holidays, meet and greet at a local restaurant.

So, much to think about, start planning and implementing. Over the course of the next few weeks we’ll continue to discuss Websites, Newsletters & Communication, Fundraising Options, Membership and Membership Options, Promotional Items and Ways to Cut Costs.


Anonymous June 3, 2010 at 9:04 AM  

Great information, Kellie! I look forward to reading the next postings. Thank you!
Patti @ NannyMall

CincyNanny June 3, 2010 at 9:37 AM  

I am really excited about this series Kellie!

I hope it inspires others to start Nanny groups in areas that don't have them. It has been amazing to see the unknown need in CIncinnati!!

Thanks for sharing :)

Link Within

Blog Widget by LinkWithin


How to reach & find us

You can email us at
regardingnannies (at) gmail (dot) com

Regarding Nannies Goal

The goal of Regarding Nannies is to bring together a variety of professional nanny related blogs and resources that will assist in projecting a professional image of the nanny industry. As well as serving as an information source for all nanny/child related topics and resources to nannies regardless of where they are on the career ladder.

Internet Copyright Notice

This website and its content is copyright of Regarding Nannies © 2009. All rights reserved.
Any redistribution or reproduction of part or all of the contents in any form is prohibited other than the following:
you may print or download to a local hard disk extracts for your personal and non-commercial use only
you may copy the content to individual third parties for their personal use, but only if you acknowledge the website as the source of the material
You may not, except with our express written permission, distribute or commercially exploit the content. Nor may you transmit it or store it in any other website or other form of electronic retrieval system.

  © Blogger template 'Perfection' by 2008

Back to TOP